Adam Lambert interview with Smash Hits
04 Nov 2019 | London, UK
The Drum article
West End musical supports a one-shot print return of Smash Hits magazine
By John McCarthy-04 November 2019 00:00am
Bauer Media has resurrected the once-iconic mag Smash Hits in a compelling brand partnership with new West End musical & Juliet.
The retelling of the Shakespeare play has identified former readers of the once-newsrack staple as a prime audience, and is bringing it back to print for one-time-only.
The magazine’s print run lasted from 1978 until 2006. The tie-in with & Juliet will riff on the ideas of ‘most famous love story of all time’… remixed.
A total of 50,000 issues will be distributed to select London Underground stations, jumping back to the 90s when the title was at its full power. Included is a ‘five minutes with’ interview with N Sync, song lyrics, a wordsearch, a chat with Adam Lambert and Britney Spears trivia.